Edwards School of Business

COURSE INFORMATION

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DSM Communication, Engagement & Advertising

Introduction & Background

Learn how to enhance your communication and engagement across multiple digital platforms such as email, messaging apps, and social networks and be able to target your organization’s messages effectively through paid advertising on search engines and through a variety of social media channels.

The majority of your professional interactions today begin with some form of digital or social media channel.  Whether this is through a visit to your website, a social media channel, a response to an email, or a search engine inquiry, you need to ensure that you are communicating your message effectively.  

The Digital Communication, Engagement and Advertising Program focuses on ensuring that participants are able to engage their audience.  Participants will learn how to improve the perception of digital deployments, and how to use both free and paid digital advertising opportunities to communicate messages effectively to a selected target audience.  A number of channels are explored in conjunction with the individual organization's strategy and target audience, to determine which channels and techniques should be used to optimize communication and provide the highest return-on-investment.  

Course Structure 


This course is offered in a hybrid approach with approximately 3 hours of content per week including recorded content and a 1-hour live session. Synchronous sessions will be available at three different times per week and registered participants will be surveyed to determine the timing that works best for them. Participants will have the ability to attend one of the sessions, recordings will also be provided.

There will be 6 weeks of course content and 2 weeks for catch up. Participants must complete the course content within the scheduled timeframe.

Refund Policy

University of Saskatchewan's liability is limited to reimbursement of paid tuition fees. Cancellations received at least ten (10) business days in advance of the course commencement date will receive a full refund. Cancellations received less than ten (10) business days prior to the course commencement date will be subject to a $500 administration fee. Cancellations received less than three (3) business days prior to the course commencement date will be subject to full course tuition cost. Non-attendance will incur full course tuition cost. Fees subject to change without notice. Program Transfer Policy: One course transfer will be permitted without penalty if the cancellation request is received within fifteen (15) business days prior to the course start date. Alternate program transfers may be approved dependent on course availability. Transfer requests must be scheduled within six (6) months of the initial purchase. Applicants will be responsible for any price difference in program fees at the time of the request. Each subsequent transfer request will be subject to $300 administration fee.


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Details

Course Code: ESB212