Executive Education

COURSE INFORMATION

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DSM Digital Content Creator

Introduction & Background

Learn how to create the type of digital content that drives engagement, interest, and conversions for your organization. 

Success in the digital and social world today is all driven by CONTENT. Being able to create, edit and deploy content that appeals to your target audience is increasingly becoming a key part of many individuals within the organization. What was once the domain of graphic designers has now transcended the organizational structure. Today, being able to create, edit and deploy powerful content in real-time is becoming easier with user-friendly tools.

The Digital and Social Media: Digital Content Creator course focuses on generating a wide variety of content with an emphasis on video (recorded, live and 360), but also includes content surrounding images, audio, augmented and virtual reality as well as chatbots. 

Course Structure

This program is delivered through recorded modules and live sessions.  Approximately half will be delivered through recorded modules and half delivered through live sessions. Participants can start the recorded content at any time but MUST be completed all of the recorded content before being invited and attending the live sessions. 

Once you have completed the recorded modules, you will be invited to the live sessions.   After each session, you will have a bit of ‘homework/application’ where you implement your learnings as you go. You MUST complete the recorded content before being invited to the live sessions and both the recorded content and live sessions are mandatory for your Certificate of Completion.  

Refund Policy

University of Saskatchewan's liability is limited to reimbursement of paid tuition fees. Cancellations received at least ten (10) business days in advance of the course commencement date will receive a full refund. Cancellations received less than ten (10) business days prior to the course commencement date will be subject to a $200 administration fee. Cancellations received less than three (3) business days prior to the course commencement date will be subject to full course tuition cost. Non-attendance will incur full course tuition cost. Fees subject to change without notice. Program Transfer Policy: One course transfer will be permitted without penalty if the cancellation request is received more than ten (10) business days prior to the course start date. Program transfers within ten (10) business days of the course start date will be subject to a $200 administration fee. Alternate program transfers may be approved dependent on course availability. Transfer requests must be scheduled within six (6) months of the initial purchase. Applicants will be responsible for any price difference in program fees at the time of the request. Each subsequent transfer request will be subject to $200 administration fee.


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Details

Course Code: ESB255