Edwards School of Business

COURSE INFORMATION

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DSM Metrics, Measurement & Analytics

Introduction

Identifying the correct measures and understanding the best tools to evaluate these measures adds to the overall success of your organization’s digital and social media strategy.  Having the tools in place to evaluate the effectiveness of your digital and social media deployments enables you to continue investing in the techniques that are working, and modify those techniques that may not be performing at an optimal level.  It is not enough to generate reports about your digital and social media deployment.  It is important to use these reports to drive changes in your tactical deployment plan and improve the execution.  In essence, it is critical that organizations measure what matters and are making what matters measurable!

This Metrics, Measurement and Analytics course focuses on providing participants with the knowledge and skills to allow them to evaluate their organization’s digital and social media deployments.  This course is designed to ensure that organizations are measuring the correct items; using the appropriate free and paid tools to provide the actionable information needed and that the appropriate individuals in the organization have access to and the capability to act on the data. 

 

Course Structure
 

This program is delivered through recorded modules and live sessions.  Approximately half will be delivered through recorded modules and half delivered through live sessions. Participants can start the recorded content at any time but MUST be completed all of the recorded content before being invited and attending the live sessions. 

Once you have completed the recorded modules, you will be invited to the live sessions.   After each session, you will have a bit of ‘homework/application’ where you implement your learnings as you go. You MUST complete the recorded content before being invited to the live sessions and both the recorded content and live sessions are mandatory for your Certificate of Completion.

 

Key Learning Objectives

For Individuals

• Learn what the correct metrics and measurements are for different goals and objectives and which tools are best for monitoring
• Be able to take advantage of the powerful capabilities of Google Analytics and Social Media monitoring tools to ensure timely access to data for an efficient response
• Learn what tools and techniques can help monitor appropriate conversations across channels as well as other public digital and social media channels

For Organizations

•    Understand the appropriate metrics and measurement techniques for supporting your organizational strategy
•    Ensure that everyone in the organization that needs ready access to key data has the access and the skills to execute on their findings
•    Understand the importance of an audit plan in guiding and directing changes in the organizations tactical deployment plan
•    Understand the importance of an audit plan in developing or refining an appropriate digital and social media strategy

Refund Policy

University of Saskatchewan's liability is limited to reimbursement of paid tuition fees. Cancellations received at least ten (10) business days in advance of the course commencement date will receive a full refund. Cancellations received less than ten (10) business days prior to the course commencement date will be subject to a $200 administration fee. Cancellations received less than three (3) business days prior to the course commencement date will be subject to full course tuition cost. Non-attendance will incur full course tuition cost. Fees subject to change without notice. Program Transfer Policy: One course transfer will be permitted without penalty if the cancellation request is received more than ten (10) business days prior to the course start date. Program transfers within ten (10) business days of the course start date will be subject to a $200 administration fee. Alternate program transfers may be approved dependent on course availability. Transfer requests must be scheduled within six (6) months of the initial purchase. Applicants will be responsible for any price difference in program fees at the time of the request. Each subsequent transfer request will be subject to $200 administration fee.


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Details

Course Code: ESB205