Edwards School of Business

COURSE INFORMATION

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DSM Strategy & Tactics

Introduction and Background

Learn how to develop, refine and deploy an effective digital and social media strategy and tactical plan for your organization.

Including social media across all of your organization’s business functions is a critical element in achieving success in today’s business environment.  The benefits of utilizing digital and social media are proven, and organizations must remain current in both the use and monitoring.

The Digital and Social Media Strategy & Tactics Seminar focuses on understanding organizational requirements and guiding the development or refinement of your strategic, tactical and audit plans which the participants can implement in the organization.  Through a detailed overview of a wide range of the most important current and emerging digital and social media channels, you will be able to identify channels and techniques that will enhance your online presence.

 

Course Structure

This program is delivered through recorded modules and live sessions.  Approximately half will be delivered through recorded modules and half delivered through live sessions. Participants can start the recorded content at any time but MUST be completed all of the recorded content before being invited and attending the live sessions. 

Once you have completed the recorded modules, you will be invited to the live sessions.   After each session, you will have a bit of ‘homework/application’ where you implement your learnings as you go. You MUST complete the recorded content before being invited to the live sessions and both the recorded content and live sessions are mandatory for your Certificate of Completion.  

 

Key Learning Objectives:

For Individuals

  • Learn how to develop or refine your organization’s Digital and Social Media strategy
  • Know how to evaluate and choose the best tools for your organization or personal deployment
  • Learn how to use a wide variety of digital and social media tools to help you achieve your goals
  • Learn what opportunities are being created by the most current changes on social media channels and how they can best be leveraged to assist your strategic goals

For Organizations

  • Understand how integrating Digital and Social Media across business functions brings measurable benefits to the organization
  • Ensure the tools and channels that you are deploying on are best suited to your organization’s goals and objectives
  • Understand the value of using a variety of media in the tactical deployment of your strategy
  • Be aware of the most current changes to existing social media channels and what channels will become key in the near future

Refund Policy

University of Saskatchewan's liability is limited to reimbursement of paid tuition fees. Cancellations received at least ten (10) business days in advance of the course commencement date will receive a full refund. Cancellations received less than ten (10) business days prior to the course commencement date will be subject to a $200 administration fee. Cancellations received less than three (3) business days prior to the course commencement date will be subject to full course tuition cost. Non-attendance will incur full course tuition cost. Fees subject to change without notice. Program Transfer Policy: One course transfer will be permitted without penalty if the cancellation request is received more than ten (10) business days prior to the course start date. Program transfers within ten (10) business days of the course start date will be subject to a $200 administration fee. Alternate program transfers may be approved dependent on course availability. Transfer requests must be scheduled within six (6) months of the initial purchase. Applicants will be responsible for any price difference in program fees at the time of the request. Each subsequent transfer request will be subject to $200 administration fee.


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Details

Course Code: ESB213