Executive Education


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Mastering Marketing Strategy

Program Overview

Marketing is all about creating and exchanging value. Success, from a marketing perspective, depends on an organization’s ability, to create market value by designing and managing successful exchanges.

This program will not only give your organization direction on how to design and manage these exchanges but sharpen your marketing skills to drive value. Participants will explore important concepts of marketing strategy and the marketing mix, including target market analysis, strategic segmentation, value proposition design, and branding.

A follow-up one-on-one session will be available to each participant approximately two weeks after the two-day program. These sessions will take place virtually on Zoom. The one-on-one sessions will allow participants to receive targeted feedback on the marketing plans that they began developing during the program. Participants will be asked to submit their marketing plan to the facilitator in advance of the follow-up. 

Key Learning Objectives

At the end of this program, participants will have the knowledge and tools required to:

  • Evaluate and formulate marketing strategies
  • Plan a segmentation and targeting strategy
  • Design a needs-based value proposition
  • Understand key elements of a brand strategy
  • Develop/Evaluate a marketing plan
  • Walk away with a template of ideas in what marketing strategy all encompases

Refund Policy

University of Saskatchewan's liability is limited to reimbursement of paid tuition fees. Cancellations received at least ten (10) business days in advance of the program commencement date will receive a full refund. Cancellations received less than ten (10) business days prior to the program commencement date will be subject to a $500 administration fee. Cancellations received less than three (3) business days prior to the program commencement date will be subject to full program tuition cost. Non-attendance will incur full program tuition cost. Fees subject to change without notice.e. Program Transfers: One program transfer will be permitted without penalty if the cancellation request is received more than ten (10) business days prior to the program start date. Program transfers within ten (10) business days of the program start date will be subject to a $300 administration fee. Alternate program transfers may be approved dependent on program availability. Transfer requests must be scheduled within six (6) months of the initial purchase. Applicants will be responsible for any price difference in program fees at the time of the request. Each subsequent transfer request will be subject to $300 administration fee.

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Course Code: ESB278